CONSULTING • STRATEGY & DESIGN
A.I.M. Abuja (Advancing IDP Health in Abuja, Nigeria) was the second-place winner of the 2020 Vanderbilt Global Health Case Competition, hosted by the Vanderbilt Institute for Global Health (VIGH). The project developed a three-pronged strategy to address & solve maternal health challenges in Internally Displaced Persons (IDP) camps in Nigeria.
UNDERSTANDING HUMAN NEEDS & CHALLENGES
Prior to ideating solutions, my project team emphasized the importance of understanding the first-hand experiences of Internally Displaced Persons (IDPs). From researching ethnographic accounts from field research to conducting empathy interviews, my team and I were able to understand the cultural context and cultural considerations that could generate actionable solutions that we ultimately recommended.
I oversaw the design of the pitch presentation, along with the development of the project name and logo. Green and white were chosen to be the primary colors of the presentation to closely align with those of the Nigerian flag.