BRANDING STRATEGY • WEB DESIGN

muda

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muda is a sustainable clothing start-up whose mission is to curate earth-conscious apparel to streamline young adult’s transition in more sustainable lifestyles.

AN EXPERIENCE DEFINING ITERATION.

The idea for muda originally stemmed from my participation in the Hult Prize Competition, a global start-up competition, at Vanderbilt University. As my business partners and I brought our initial idea to life, I was in charge of how the company positioned itself from a branding and marketing perspective, overseeing logo design, typography, color palette generation, website development (Shopify), and social media across 4 platforms.

muda holds the title as the 2020 International Regional Summit Winner in Melbourne, Australia of the Hult Prize and one of two U.S. teams in 2020 Global Accelerator as part of cohort of Top 30 teams out of 300,000+ entrepreneurs. 

THE STORY OF MUDA