BRANDING STRATEGY • WEB DESIGN
muda collection is a sustainable clothing start-up whose mission is to curate earth-conscious apparel to streamline young adult’s transition in more sustainable lifestyles.
We are currently in the process of a significant rebrand, focusing on sustainable youth fashion with a lens towards accessibility & inclusivity. Some designing is in the works…Stay tuned – more to come.
AN EXPERIENCE DEFINING ITERATION.
The idea for muda originally stemmed from my participation in the Hult Prize Competition, a global start-up competition, at Vanderbilt University. As my business partners and I brought our initial idea to life, I was in charge of how the company positioned itself from a branding and marketing perspective, overseeing logo design, typography, color palette generation, website development (Shopify), and social media across 4 platforms.
muda holds the title as the 2020 International Regional Summit Winner in Melbourne, Australia of the Hult Prize and one of two U.S. teams in 2020 Global Accelerator as part of cohort of Top 30 teams out of 300,000+ entrepreneurs.
THE STORY OF MUDA
Special thanks to Kelly and Jake for commencing on my first journey into entrepreneurship. Shout out to Xiaoci Sun and Isabelle Pham for their innovative design ideas, visionary mindset, and believing in Kelly, Jake, and me since joining the team, and especially when times were tough. I’m forever grateful for the Hult Prize team for the connections, resources, and mentorship that was invaluable for building up muda, once a note on a Post-It to an established social enterprise.